For Immediate Release.
New York, NY Monday August 10th, 2020
Fashion Designers of Latin America announces participating Designers for the FDLA Digital shows during New York Fashion Week.
Fashion Designers of Latin America to go online-only as lock-down endures. ‘The next FDLA Shows in September 2020 are going to be held entirely digitally, its organizers’ Albania Rosario announced.
The FDLA Shows during fashion week in New York will advance in September with a wew digital platform. The idea of organizing fashion shows during global COVID-19 may seem impossible, but instead of giving up hope, the fashion industry is envisioning new ways to communicate in times of crisis.
Fashion Designers of Latin America and its president Albania Rosario announced a new version of online shows that will take place during the previously scheduled dates for New York Fashion Week: from September 11 to 16, 2020. Instead of physical shows, the catwalk shows of FDLA will be completely digital, with content available on fdla.co and all the platforms associated with the event.
The types of content that will appear on FDLA’ s site and all the platforms associated with the event will range from digital storytelling documentaries to a stream of new collections and digital look-books. The diversity of the initiative will be related to what designers are able to produce during isolation, and will also reflect a new strain of branding, marketing, and communication that has taken hold during the pandemic. Instagram lives, social media posts, zoom conferences, and direct-to-consumer e-tail have only become more integral to fashion brands during this lock-down period, showing that direct engagement with customers and fans is more essential than ever.
The FDLA digital platform will contain virtual showrooms, that will help connect brands with retailers, adding a business component to the week. Albania Rosario also said,
“It is essential to look at the future and the opportunity to change, collaborate and innovate. Many of our businesses have always embraced FDLA as a platform for not just fashion but for its influence on society, identity, and culture. The current pandemic is leading us all to reflect more poignantly on the society we live in and how we want to live our lives and build businesses when we get through this. The other side of this crisis, we hope will be about sustainability, creativity, and product that you value, respect, cherish.”
The lineup for FDLA digital shows participating designers against COVID-19 starts with special guests;
Agatha Ruiz de La Prada and Custo Barcelona from Spain. Also, joining the virtual movement for the first time at FDLA international guest Dorin Negrau from Romania.
Gianina Azar from Dominican Republic, Benito Fernandez & Marianela Balbi from Argentina,
Toribio & Donato from Costa Rica, Rosita Hurtado & Reyna Quispe (Carteras Jayas) from Bolivia,
Leti Faviani from Chile, Astrid Carolina (Minttud Bags) from Colombia, Idol Jose, Dayana Leon,
Carlos Sierra & Prince Julio Cesar from Venezuela.